Our Mission, Our Global Presence
Forever Living Products in Sierra Leone is marketed by Zuringo Enterprise.
Millions of people in over 140 countries have discovered the benefits of Forever’s aloe vera products to help them and their families look better and feel better. Use the map below to discover where Forever’s international business has grown over the last 45 years.
Our Story - Since 1978
Forever was founded by Rex Maughan. At the time he had a 13 year long career with Dell Webb, a successful real estate development firm.
He was satisfied financially, but wanted to do more to make a difference. That’s when the idea to create Forever Living Products was born.
He had interest in the direct sales industry before but hadn’t found a product that inspired him, until aloe vera.
In 1978, Rex Maughan invited close family and friends to the first Forever Living Products meeting in Tempe, Arizona. There he unveiled a revolutionary and customized plan – offer the best consumable products to the public, products that are proven to promote lasting wellness and health, and let the products and the people who try them speak for themselves.
In it’s first year Forever eclipsed 1 million dollars in sales, a number that would grow nine times greater the next year.
By 1981 Forever was doing five million dollars in sales a day on five continents
From Plant to Product
Today, Forever is still headquartered in Arizona. The land the aloe grows in is ours and the people that harvest it by hand are part of the Forever family. We own our own state-of-the-art manufacturing and research and development facilities in Dallas, Texas and Phoenix, Arizona and Forever Direct, based in the Netherlands, ships our products all over the world . Owning this process allows us to not only control the cost, but ultimately the quality of our products through every step – from plant to product to you.
We are operating in over 160 countries and now have over 45 years of uninterrupted growth. We are a proud member of the direct selling association and take pride in upholding the values Rex started years ago. Today, we are the largest grower and manufacturer of aloe and aloe-based products in the world.
